This is the heart and soul of what we do. We come to your dealership and walk you through, step by step, setting up all of the digital assets you will need to have a successful digital marketing campaign. We will analyze your current offerings and add/remove as needed to better fit your customers and needs. We will determine which sites you should be on, which ones you should just monitor and which ones you should be aggressively interacting on.
We will also help you to create content, make a schedule for getting all needed tasks completed and continue to support your efforts on an on-going basis. Every client gets our premium support for the entirety of their campaign as well as any and all updates from the digital marketing world. That would be, if a new social media or review website were to pop up and start making dramatic impacts on automotive dealerships, we will let you know immediately. We will essentially be your watch dog for any changes in the automotive digital marketing environment.
Social Media Creation and Management
While we visit your dealership we will identify the main social media sites that your customers are engaging with and help you to create and optimize each profile. There are many social media websites available like Facebook, Twitter, Pinterest, FourSquare, YouTube, Google+ and more. Do you know which ones you should be on? Do you know which ones your customers are using? We’ll show you how to find out and how to get the most from each one.
Online Reputation Management
*Over 62% of people read online reviews.
**70% believe them, even those by anonymous posters!
Don’t let bad reviews cost you lost sales and service appointments, protect yourself now..
Your reputation is everything. Most automotive dealerships have a good idea of what their customers and community think about them. Are they trustworthy, honest, efficient, compassionate? Most of the time you know the answer but, do you know what they are saying about you online? More importantly do you know where they are saying it? We will walk you through the process of finding the places people are talking and show you how to counter act any negative effects they may be producing.
*62% of consumers read reviews online (Lightspeed Research, 2011)
**70% of people trust recommendations from unknown users online (Nielsen Global Online Consumer Survey)
Search Engine Optimization
Search Engine Optimization is a very elusive word for an automotive dealership. So what does it mean and how does it effect your online business and reputation? Here’s a great analogy: Pretend you’ve built the nicest, most advanced and largest dealership on the planet and now imagine it’s in the middle of a desert with no roads leading to it. How will anyone ever know you’re there? They won’t. This is the same as having an awesome website but, not having an SEO strategy.
SEO can be broken into two different sections. On-page SEO and Off-page SEO. The on-page SEO is the stuff that is actually on your website (in the analogy above this is your dealership). Most automotive dealer websites are pretty good at getting the on-page SEO content right but, where they fall completely flat is off-page SEO. Off-page SEO is the building of roads to your website. Links from other websites directing people to your website. Search engines keep track of how many links or “roads” you have coming to your website. The more links you have, the higher in the search results you are. So, that’s what we do, we build roads to your website. This not only increases the likely hood of having more traffic but, also increased search results.
So you have a great website that has all the content and inventory you can handle but, do you come up in the search engines when people are trying to find your vehicles? How about your stores contact information? Do you show up in any searches when people search by location or by a specific model? Most of the time the answer is no. We have an exclusive system in place for correcting these issues and assuring you of increased traffic to your website and social media sites. This service is included for every client.
Our Digital Marketing Solution
Our one stop digital marketing solution includes in-dealership consulting, social media creation and management, online reputation management, search engine optimization plus, on-going support for the length of time you choose.
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